--- title: AI Customer Insights slug: ai-customer-insights docTags: createdAt: 2026-06-16T18:02:19.128Z --- ## Customer Insights with North AI Hyperzod now includes **AI-powered Customer Insights**, generated by **North AI**, to help you better understand customer behaviour directly. By identifying purchasing patterns, engagement trends, spending habits, and customer preferences, North AI helps you better understand what drives customer activity on your platform. These insights can be used to identify loyal customers, create targeted marketing campaigns, improve customer retention, measure the effectiveness of promotions, deliver more personalised customer experiences and make more informed business decisions, all without leaving the customer details page. :::hint{type="info"} **Note:** Customer Insights are automatically generated by **North AI** and do not require any setup or configuration. The insights are available within the Customer Details panel whenever customer data is available. ::: *** ## Accessing Customer Insights To have a detailed overview of the customer's activity and purchasing behaviour, navigate to the Admin panel > Customers section. Click on any customer from the **customer **section to review the detailed AI insights. ![](https://api.archbee.com/api/optimize/A6k4A417O1V2DGm4H5kN0/rXWEhsT2snndhGTpTIx4N_image.png) ![Customer Insights](https://api.archbee.com/api/optimize/A6k4A417O1V2DGm4H5kN0/iNq6cOD6ctoti6IZo0r31_image.png) *** ## Basic Customer Information North AI provides a quick overview of the customer, allowing you to understand who they are and review their previous activity without leaving the order screen. **Customer Profile Details: **View key customer information, including their name, email address, contact number, and joining date. This provides a quick overview of the customer ::Image[]{src="https://api.archbee.com/api/optimize/A6k4A417O1V2DGm4H5kN0/LkTPSLpvaKHyVVplR8Xa-_image.png" size="70" width="594" height="237" position="center" darkWidth="594" darkHeight="237" showCaption="false"} **Past Orders: **North AI also displays the customer's previous orders, giving you immediate visibility into their order history. Example: If a customer contacts support regarding a recent purchase, you can quickly review their past orders without searching through multiple records. ::Image[]{src="https://api.archbee.com/api/optimize/A6k4A417O1V2DGm4H5kN0/ZI9Aa8w5zAMsWoBCHseYG_image.png" size="40" isUploading="false" width="350" height="771" darkWidth="350" darkHeight="771" showCaption="false"} *** ## AI Powered Key Performance Metrics North AI automatically calculates important customer metrics to help evaluate customer value and engagement. ### Lifetime Revenue Displays the total amount spent by the customer across all completed orders. **Example:** A customer with a Lifetime Revenue of $1,250 has generated significantly more revenue than an average customer and may be considered a high-value customer. ### Total Completed Orders Shows the total number of successfully completed orders placed by the customer. **Example:** A customer with 50 completed orders is likely a loyal and recurring customer. ### Average Order Value Displays the average amount spent per order. ### Cancellation Rate Shows the percentage of orders that were cancelled. **Example:** A cancellation rate of 2% indicates highly reliable ordering behaviour, while a significantly higher percentage may highlight frequent cancellations. ### Monthly Order Frequency Measures how often the customer places orders within a typical month. **Example:** A frequency of 8 orders per month indicates an actively engaged customer. ### Discount Usage Displays how often the customer uses promotions, coupons, and discounts. **Example:** If a customer has applied coupons 50 times, they may be highly responsive to promotional campaigns and special offers. ::Image[]{src="https://api.archbee.com/api/optimize/A6k4A417O1V2DGm4H5kN0/9AGZSghrFJptUoidgcNBs_image.png" size="80" isUploading="false" width="578" height="435" darkWidth="578" darkHeight="435" showCaption="false"} *** # AI Powered Ordering Behaviour Analysis North AI visualizes customer ordering habits through easy-to-read charts. ## Ordering by Time Shows the periods during the day when the customer most frequently places orders. **Example:** - 12 PM – 4 PM - Frequent lunch orders - 4 PM – 8 PM - Frequent dinner orders - Late-night activity - Potential late-night ordering customer These insights can help you better understand customer purchasing habits. ::Image[]{src="https://api.archbee.com/api/optimize/A6k4A417O1V2DGm4H5kN0/9U2Y_I3QV7R0cPOn817-V_image.png" size="80" isUploading="false" width="538" height="268" darkWidth="538" darkHeight="268" showCaption="false"} ## Ordering by Day Displays which days of the week the customer orders most frequently. **Example:** - High activity on Fridays and weekends may indicate leisure or family purchases. This can be useful when planning promotions or targeted marketing campaigns. ::Image[]{src="https://api.archbee.com/api/optimize/A6k4A417O1V2DGm4H5kN0/jTOFuOFQZwqVS-49H6lvZ_image.png" size="80" isUploading="false" width="539" height="270" darkWidth="539" darkHeight="270" showCaption="false"} *** # Customer Preferences & Engagement North AI also analyses customer interactions and preferences beyond purchasing activity. ### Driver Tip Rate Shows how frequently the customer leaves tips for delivery drivers. **Example: **A Driver Tip Rate of **60% **means the customer leaves a tip on approximately 6 out of every 10 orders they place. ### Payment Preference Identifies the customer's most commonly used payment method. **Example:** If a customer uses a credit/debit card for most of their orders, North AI will highlight Card Payment as their preferred payment method. ### Review Rate Shows how often the customer leaves reviews after completing orders. **Example: **A Review Rate of **25% **means the customer leaves a review for approximately 1 out of every 4 completed orders. ![](https://api.archbee.com/api/optimize/A6k4A417O1V2DGm4H5kN0/9ohDzwraOPuGS8Giu8QK2_image.png)