AI Customer Insights
Customer Insights with North AI
Hyperzod now includes AI-powered Customer Insights, generated by North AI, to help you better understand customer behaviour directly. By identifying purchasing patterns, engagement trends, spending habits, and customer preferences, North AI helps you better understand what drives customer activity on your platform.
These insights can be used to identify loyal customers, create targeted marketing campaigns, improve customer retention, measure the effectiveness of promotions, deliver more personalised customer experiences and make more informed business decisions, all without leaving the customer details page.
Note: Customer Insights are automatically generated by North AI and do not require any setup or configuration. The insights are available within the Customer Details panel whenever customer data is available.
Accessing Customer Insights
To have a detailed overview of the customer's activity and purchasing behaviour, navigate to the Admin panel > Customers section. Click on any customer from the customer section to review the detailed AI insights.


Basic Customer Information
North AI provides a quick overview of the customer, allowing you to understand who they are and review their previous activity without leaving the order screen.
Customer Profile Details: View key customer information, including their name, email address, contact number, and joining date. This provides a quick overview of the customer

Past Orders: North AI also displays the customer's previous orders, giving you immediate visibility into their order history.
Example: If a customer contacts support regarding a recent purchase, you can quickly review their past orders without searching through multiple records.

AI Powered Key Performance Metrics
North AI automatically calculates important customer metrics to help evaluate customer value and engagement.
Lifetime Revenue
Displays the total amount spent by the customer across all completed orders.
Example: A customer with a Lifetime Revenue of $1,250 has generated significantly more revenue than an average customer and may be considered a high-value customer.
Total Completed Orders
Shows the total number of successfully completed orders placed by the customer.
Example: A customer with 50 completed orders is likely a loyal and recurring customer.
Average Order Value
Displays the average amount spent per order.
Cancellation Rate
Shows the percentage of orders that were cancelled.
Example: A cancellation rate of 2% indicates highly reliable ordering behaviour, while a significantly higher percentage may highlight frequent cancellations.
Monthly Order Frequency
Measures how often the customer places orders within a typical month.
Example: A frequency of 8 orders per month indicates an actively engaged customer.
Discount Usage
Displays how often the customer uses promotions, coupons, and discounts.
Example: If a customer has applied coupons 50 times, they may be highly responsive to promotional campaigns and special offers.

AI Powered Ordering Behaviour Analysis
North AI visualizes customer ordering habits through easy-to-read charts.
Ordering by Time
Shows the periods during the day when the customer most frequently places orders.
Example:
- 12 PM – 4 PM - Frequent lunch orders
- 4 PM – 8 PM - Frequent dinner orders
- Late-night activity - Potential late-night ordering customer
These insights can help you better understand customer purchasing habits.

Ordering by Day
Displays which days of the week the customer orders most frequently.
Example:
- High activity on Fridays and weekends may indicate leisure or family purchases.
This can be useful when planning promotions or targeted marketing campaigns.

Customer Preferences & Engagement
North AI also analyses customer interactions and preferences beyond purchasing activity.
Driver Tip Rate
Shows how frequently the customer leaves tips for delivery drivers.
Example: A Driver Tip Rate of 60% means the customer leaves a tip on approximately 6 out of every 10 orders they place.
Payment Preference
Identifies the customer's most commonly used payment method.
Example: If a customer uses a credit/debit card for most of their orders, North AI will highlight Card Payment as their preferred payment method.
Review Rate
Shows how often the customer leaves reviews after completing orders.
Example: A Review Rate of 25% means the customer leaves a review for approximately 1 out of every 4 completed orders.
