Segmentation

this setting allows categorizing your customers into groups based on specific criteria such as total number of orders, total completed order value, average order value, and other provided filters this allows you to run targeted marketing campaigns and create strategies tailored to each group, improving customer engagement and maximizing business results finding the segmentation page on the admin panel, click on "customers" then click on the "segmentation" tab create a segment click on "create segment" to create a new one enter a unique "segment name" for easy identification defining your segment with filters add filter click on “+ add filter” to create rules for your customer segment from the dropdown menu, you can choose from various filters for example, you could create a “premium customers” segment by selecting customers with a high number of completed orders set the condition choose a comparison operator (e g , is greater than, less than, or equal to) for your selected filter enter value enter the desired value for the selected filter to define your criteria add conditional logic to build a more specific segment, add multiple filters to create conditional logic lastly, click save to create your segment customers who meet the defined criteria will automatically appear in the segment review the segment from the list of segments, click on a segment name to review the customers included edit/delete segment use the quick action buttons to edit or delete a segment directly from the list frequently asked questions (faqs) how can i make use of the customer segments feature? customer segments can be used in several powerful ways to personalize and optimize your business strategy for example, you can provide exclusive discount coupons to loyal customers, such as those who have ordered more than 20 times send push notifications or targeted promotions to a specific group, like first time buyers or inactive customers by tailoring your communication and offers to each segment, you can improve engagement, increase repeat orders, and maximize overall customer satisfaction can we create segments to send push notifications to specific customers? yes, you can, by creating segments in the segmentation section (admin panel > customers > segmentation tab) once segments are created, you can send push notifications to these specific groups, ensuring your message reaches the right audience additionally, you can make use of segments to send pop ups and coupons to a specific group of customers using the segmentation feature how can i see which customers are grouped in a segment i just created? simply click on the segment you created you’ll be able to view the total number of contacts in that segment, along with the full list of customers included in it